VEX

Meta-first growth built around performance

VEX needed a marketing approach that could clearly communicate a unique VR experience and turn interest into bookings. The challenge was not only performance, but also presentation - helping people quickly understand what the experience feels like and why it is worth booking.
MarketingHup supported VEX by creating a conversion-focused website, producing campaign creatives, and managing paid media strategy. After testing the channel mix, Google Ads were paused and the account was shifted fully toward Meta Ads, where the brand had stronger performance potential and more room to scale through visual storytelling.
A key part of the strategy was the creative direction itself. Instead of showing only the virtual world or only the real environment, we combined both - real-world energy and virtual reality immersion - to make the offer easier to understand and more compelling to book. This created a stronger full-funnel system where ads, creatives, and website experience all worked together.

• Management of Meta Ads as the main acquisition channel
• Google Ads paused to focus budget on the stronger-performing platform
• Creation of a conversion-focused website built around bookings
• Creative production combining real-world scenes with virtual reality visuals
• Full-funnel strategy connecting ads, creatives, landing experience, and conversion path
• Campaign optimization focused on ROAS and booking efficiency
• Testing of creative angles, messaging, and audience segments
• Performance decisions driven by business results, not just traffic metrics

Goals

Increase bookings efficiently
• Build a paid media system that can generate bookings with stronger efficiency and clearer focus.

Improve ROAS performance
• Shift budget toward the platform that delivers better returns and supports more scalable growth.

Make the offer easier to understand
• Use website structure and creative direction to explain the VEX experience more clearly.

Connect brand and performance
• Ensure that ads, visuals, and landing pages work together as one conversion journey.

RESULTS

📊 Google Ads were paused and the strategy was fully focused on Meta Ads

📊 Meta Ads reached an average ROAS of 312%

‍📈 A dedicated website was created to better support conversions and bookings

📈 New creatives helped communicate the VEX concept by combining the real world with virtual reality

📈 The overall funnel became clearer, more consistent, and better prepared for future scaling

BUSINESS IMPACT

• VEX gained a more focused and efficient acquisition strategy
• Budget was concentrated on the platform with stronger return potential
• The brand improved how it presents the experience to new customers
• The website became a stronger sales tool, not just an information page
• Creative direction helped bridge the gap between curiosity and booking intent

CONCLUSION

The cooperation with VEX shows that performance often improves when the strategy becomes simpler and more focused. Instead of spreading budget across channels, MarketingHup identified the stronger-performing platform, paused Google Ads, and built the growth system around Meta Ads.
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Together with a conversion-focused website and creatives combining the real world with virtual reality, this helped VEX create a clearer and more effective funnel - one that reached an average ROAS of 312% and built a stronger foundation for future growth.

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