Prison Island Ostrava

Building a scalable acquisition funnel

Prison Island Ostrava needed a more scalable digital growth system — not only campaign management, but a full-funnel setup connecting paid media, creatives, website improvements, tracking, and conversion optimization.

MarketingHup supported the brand across Meta Ads, Google Ads, and TikTok Ads while also helping with website improvements and performance creatives. The objective was to make every touchpoint work together: from first discovery, to consideration, to final booking.

Internal performance data showed that paid campaigns were already generating purchases, leads, and measurable booking value across channels. Instead of optimizing only for clicks or reach, the cooperation focused on improving the entire path to conversion and moving the account toward a stronger ROAS benchmark.

• Management of Meta, Google, and TikTok advertising channels
• Full-funnel strategy across awareness, consideration, and booking intent
• Website improvements focused on clearer user flow and stronger conversion potential
• Creative production for paid campaigns across multiple platforms
• Campaign optimization based on purchases, leads, ROAS, and cost efficiency
• Audience testing across cold, warm, and retargeting segments
• Continuous testing of creatives, messaging, placements, and funnel structure
• Reporting focused on real business outcomes, not only campaign activity

GOALS

Increase online bookings
 • Build a more predictable flow of ticket sales and enquiries from digital channels.‍

Improve marketing efficiency
 • Move the funnel toward a stronger and more scalable ROAS benchmark.

Connect paid media with website performance
 • Ensure that campaigns, creatives, and landing experiences work as one conversion journey.

Scale across multiple platforms
 • Use Meta, Google, and TikTok together to reach new audiences, capture demand, and retarget high-intent visitors.

RESULTS

📊 Full-funnel advertising system built across Meta, Google, and TikTok
📊 Paid campaigns generated measurable purchases, leads, and booking value
📈 Website and creative support improved the conversion readiness of the funnel
📈 Campaign decisions became driven by revenue and lead data, not only traffic metrics
📈 The account moved toward a stronger performance benchmark of up to 500% ROAS

BUSINESS IMPACT

• Prison Island Ostrava gained a more complete digital growth engine
• Marketing activity became more connected across ads, creatives, website, and reporting
• The brand improved its ability to turn paid traffic into bookings and enquiries
• Campaign performance became easier to evaluate through revenue-focused data
• The funnel became better prepared for future scaling across multiple channels

CONCLUSION

The cooperation with Prison Island Ostrava shows the value of managing digital growth as a full funnel, not as separate ad platforms. By combining Meta Ads, Google Ads, TikTok Ads, creative production, website improvements, and performance reporting, MarketingHup helped build a stronger acquisition system focused on real ticket sales and scalable growth.

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