Monday.com

From clicks to customers in Czechia and Poland

monday.com set a clear goal: expand into the Czech and Polish markets and reach decision-makers ready to adopt new project management and workflow solutions.
The focus was not just on running campaigns, but on validating market demand, acquiring first customers, and building a scalable full-funnel acquisition system. MarketingHup delivered an end-to-end solution covering paid ads, localized landing pages, tracking, reporting, and ongoing optimization.
By connecting campaign strategy with conversion-focused landing pages and performance data, monday.com gained a structured acquisition engine for growth in Czechia and Poland.

• Google Ads strategy for Czech and Polish market entry
• Localized landing pages built for conversion
• Clear CTAs and structured lead capture
• Full tracking setup from click to lead
• Continuous A/B testing across ads and landing pages
• Retargeting to capture undecided users
• Ongoing funnel optimization based on real performance data
• Campaign decisions focused on qualified leads and acquisition efficiency

Goals

Generate qualified leads in Czechia and Poland
• Reach decision-makers actively looking for project management and workflow solutions.
Support market entry
• Validate demand, acquire first customers, and collect real market feedback.
Maintain efficient acquisition costs
• Build a scalable and sustainable acquisition system across the full funnel.

RESULTS

📊 294 qualified leads successfully generated
📊 753 CZK optimized cost per lead
📈 Localized acquisition funnel built for Czechia and Poland
📈 Campaigns supported market validation and first customer acquisition
📈 monday.com gained a predictable lead generation system for regional growth

BUSINESS IMPACT

• monday.com gained a scalable acquisition engine for Czechia and Poland
• The campaign helped validate demand in two regional markets
• Localized landing pages improved the path from ad click to lead
• Tracking and optimization made campaign decisions more performance-driven
• The funnel helped turn market expansion from testing into a structured growth system

CONCLUSION

The collaboration with monday.com proves that market expansion is not driven by ads alone, but by a well-structured full-funnel system.
By connecting ads, landing pages, data tracking, and continuous optimization, MarketingHup helped monday.com build a predictable and scalable acquisition engine for growth in Czechia and Poland.