Case Study
Prison Island Praha
Entertainment & Leisure
Online Marketing →
Main Revenue Driver
Prison Island Prague needed to transform inconsistent online sales into a stable and predictable revenue stream. The objective was not only to increase visitor traffic and bookings, but to build a functional acquisition funnel capable of generating long-term profit and supporting future growth. Instead of optimizing individual campaigns, MarketingHup built the entire funnel — from the first customer interaction to booking and repeat visits.
Profitability
1st
Funnel Profitable Within
First Months
ROAS Achieved
1000%+
Stabilized Performance
Revenue Growth
+55%
Year-over-Year Revenue
Goals
What Prison Island
Needed to Achieve
-
Stabilize Online Sales
Ensure a consistent flow of bookings without major fluctuations.
-
Achieve Marketing Profitability
Build a funnel that generates sustainable profit from marketing investments.
-
Create a Scalable Growth System
Design a solution that can be replicated across additional locations.
Solution
Full-Funnel
Approach
- Implementation of full customer journey tracking
- Identification of weak points in the booking process
- Restructuring campaign messaging based on real booking intent
- Landing page optimization focused on maximum conversion
- Continuous testing of creatives, audiences and funnel structure
- Decisions driven by real revenue data, not clicks
Business Impact
- The online funnel became one of the main revenue sources
- Ticket sales became predictable
- Marketing shifted from a cost center to a growth driver
Conclusion
Long-term growth comes
from building the funnel.
The cooperation with Prison Island proves that long-term growth does not come from optimizing individual campaigns, but from building a functional acquisition funnel. MarketingHup helped transform online marketing into a stable revenue engine that now supports both ticket sales and further brand expansion.
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