Marketinghup
PPC Weekly Report
Week 14 · Apr 6, 2026
📊 Weekly PPC Performance
Reporting period: March 30 – April 6, 2026
Meta Active
Google Active
TikTok Off
Total Revenue This Week
Kč32,026
Meta Kč22,000 + Google Kč10,026
Spend: ~Kč12,629
Net est. +Kč19,397
Meta · ROAS
4.18×
7 purchases · CPA Kč929

▲ Strong

Google · ROAS
1.58×
5 conversions · CPA Kč1,266

⚠ Near Breakeven

Total Clicks
968
Meta 571 · Google 397

▲ Quality Up

Total Spend
~12.7K
CZK · 12 total conversions

12 conversions

💡
Key Insights
Meta
→All 7 purchases from LAL + ABO. VEX paused – traffic quality improved.
→CTR ~1.25%, CPC ~Kč6 – both strong. Account is stable.
Google
→100% of conversions from 1 campaign – high structural risk.
→Teambuilding PMax: 0 conversions. CVR 0.16% signals a landing page issue.
▶
Next Steps
Meta
1
Scale LAL campaign immediately. Actioned ✓
2
Optimize ABO – target CPA Kč700 (currently Kč929).
3
Rebuild retargeting to increase conversion volume.
Google
4
Rebuild Teambuilding PMax with strong audience signals.
5
Test new audiences in Prison Island Ostrava. Review landing page CVR.
ROAS by Platform vs Target
Meta

4.18×

Google

1.58×

Target

3.0×

Meta is 39% above target. Google is 47% below – urgent action needed.
Key Signals
✅

Meta LAL – Scale NowTop performer. All 7 purchases from LAL + ABO. Retargeting paused.
🚨

Google PMax – Zero ConversionsBudget wasted. Rebuild audience signals before relaunch.
⚠️

Google ROAS at Breakeven (1.58×)Single campaign dependency. Diversify urgently.
Detailed Campaign Data
March 30 – April 6, 2026
📘

Meta Ads

Spend: ~Kč5,300 est.

Metric Value Notes
Total Reach 16,261 Approx. unique users
Avg. Frequency 2.60× Per user, last 7 days
Link Clicks 571 846 total – 275 from VEX (paused)
CTR ~1.25% Improved after removing VEX
CPC ~Kč6.00 Efficient spend
Purchases 7 LAL + ABO core drivers
Purchase ROAS 4.18× Above target (3×)
CPA Kč929.63 Room to optimize via ABO
🔴

Google Ads

Spend: Kč6,328.81

Metric Value Notes
Impressions 21,449 Last 7 days
Clicks 397
CTR 1.85% Moderate – room to improve
Avg. CPC Kč15.94 2.7× more expensive than Meta
Conversions 5 Only from “New Purchase” campaign
Conversion Rate 0.16% Very low – landing page or audience issue
Cost per Conv. Kč1,265.76 High – target below Kč800
Conv. Value Kč10,026
ROAS 1.58× Near breakeven – action required
🚩

Flag – Escalation WatchFewer conversions this week. Google structural risk: single campaign dependency. Escalate if trend continues next week.
🎵

TikTok AdsNo ads live. Channel on standby.
Generated by Zora · Marketinghup Marketing Director
Next report: Week 15 · April 13, 2026